Privacy Policy

1. Information We Collect

Personal Information You Provide

We collect information that you voluntarily provide when you:

• Complete contact forms on our website
• Request consultations or information about our services
• Engage us for legal services
• Communicate with us via email or phone
• Subscribe to newsletters or updates

This information may include your name, email address, phone number, business name, and details about your legal inquiry or matter.

Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and general geographic location
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website or source
• Date and time of visits

This information is collected through cookies and similar tracking technologies. For more details, please see our Cookie Policy.

2. How We Use Your Information

We use collected information for the following purposes:

Service Delivery

• Responding to inquiries and consultation requests
• Providing legal services you have engaged us for
• Communicating about your matters and engagements
• Managing client relationships and files

Website Improvement

• Analyzing website usage to improve functionality and user experience
• Understanding visitor behavior and preferences
• Troubleshooting technical issues

Legal and Compliance

• Fulfilling legal and regulatory obligations
• Protecting our legal rights and interests
• Preventing fraud and ensuring security

Communications

• Sending service-related notifications and updates
• Providing information about our services (with your consent)
• Responding to your questions and requests

3. Legal Basis for Processing

We process personal information based on the following legal grounds:

• Contractual Necessity: Processing required to perform legal services you have engaged us for
• Consent: You have given explicit consent for specific processing activities
• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving services and preventing fraud
• Legal Obligations: Processing required to comply with Thai law and professional regulations

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share information with:

Service Providers

Third-party service providers who assist us with business operations, such as website hosting, email services, document management systems, and analytics platforms. These providers are contractually bound to protect your information and use it only for specified purposes.

Legal and Regulatory Authorities

When required by law, court order, or regulatory mandate, or when necessary to protect our legal rights.

Professional Advisors

Other legal professionals, accountants, or consultants when necessary for providing comprehensive service to clients, always under appropriate confidentiality agreements.

Business Transfers

In the event of a merger, acquisition, or sale of assets, personal information may be transferred to the successor entity, subject to the same privacy protections.

5. Data Security

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encrypted data transmission using SSL/TLS protocols
• Secure data storage with access controls
• Regular security assessments and updates
• Employee training on data protection and confidentiality
• Physical security measures for our office premises
• Incident response procedures for potential data breaches

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to using industry-standard practices.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

For client files and matter-related information, we retain data in accordance with professional regulations and legal requirements governing law firms in Thailand. This typically means:

• Active client files: Duration of engagement plus seven years
• Closed matter files: Seven to ten years from closure
• Financial records: As required by Thai tax law (typically seven years)
• Website inquiries: Two years from last contact

After the retention period expires, we securely delete or anonymize personal information.

7. Your Rights

You have the following rights regarding your personal information:

Right to Access

You may request copies of your personal information that we hold.

Right to Rectification

You may request correction of inaccurate or incomplete personal information.

Right to Erasure

You may request deletion of your personal information, subject to legal and professional retention requirements.

Right to Restrict Processing

You may request that we limit how we use your personal information in certain circumstances.

Right to Data Portability

You may request transfer of your personal information to another service provider in a structured, commonly used format.

Right to Object

You may object to processing based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience and analyze website traffic. For detailed information about the cookies we use and how to manage your preferences, please see our Cookie Policy.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a minor, we will take steps to delete that information promptly.

11. International Data Transfers

Your personal information is primarily stored and processed in Thailand. If we transfer information to countries outside Thailand, we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by posting the updated policy on our website with a new "Last Updated" date.

We encourage you to review this Privacy Policy periodically. Your continued use of our website or services after changes have been posted constitutes your acceptance of the updated policy.

13. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. Governing Law

This Privacy Policy is governed by the laws of Thailand, including the Personal Data Protection Act B.E. 2562 (2019). Any disputes arising from this Privacy Policy will be subject to the exclusive jurisdiction of the courts of Thailand.